01 · Execution under pressure
Would you protect the target or rebuild the system?
Explore Tesla’s 2018 Model 3 production challenge, the difference between output and deliveries, and the trade-offs a CEO had to manage.
Read the Tesla briefTHE DECISION BRIEFS · FREE TO READ
Business case studies.
Before it looked obvious.
Four business case studies about the choices behind familiar headlines. Read the situation, examine the trade-offs, and ask what you would have done with the information available then.
Try the free Tesla preview Two decisions. No account or card. Full cases require membership.
02 · Transition strategy and trust
Can you fund the future without alienating today’s customers?
Understand Netflix’s 2011 DVD and streaming transition, why its pricing change mattered, and how to evaluate a strategy customers resist.
Read the Netflix brief
03 · Focus, partnerships, and survival
Would you accept help from the rival your customers distrust?
Study Apple’s 1997 Microsoft agreement, the role of software support and investment, and the trade-offs between focus, independence, and survival.
Read the Apple brief
04 · Marketplace trust in a crisis
Who absorbs the loss when your marketplace stops?
Examine Airbnb’s 2020 response to canceled travel: guest refunds, host support, cash constraints, and the difficult choices behind a marketplace reset.
Read the Airbnb briefHOW TO USE THESE CASES
Read for the decision.
Not just the ending.
Start by naming the objective. Then identify the constraint: cash, capacity, customer trust, or the time available to change. The most useful comparison is between plausible alternatives at that moment, rather than between a messy real decision and a perfect plan invented afterward.
Each brief separates sourced historical context from our interpretation. Follow the original company releases and shareholder letters, notice when a statement is a forecast, and ask which evidence would have changed your mind. Public company statements are valuable primary sources, but they also reflect management’s perspective.
These articles are free educational overviews. The Chair’s paid game adds evidence selection, branching decisions, crises, and a saved decision record. Tesla opens first. Contender includes 17 scenarios; The Chair includes all 51 in the current catalog, with later cases unlocking as you progress.
See what membership includes