OUR EDITORIAL APPROACH
Show the source.
Explain the reasoning.
The Chair publishes free decision guides and company case briefs alongside a paid business simulation. We want the writing to be useful on its own, with a clear line between what happened and what we ask you to practice.
Start with public primary sources
For company history, we use materials such as annual reports, shareholder letters, regulatory filings, and original company announcements. Guides link to the materials that support their factual claims, with notes explaining what each source contributes.
A company’s own account can establish what management said or reported. It is not independent proof that a strategy was the best possible choice. Forecasts, retrospective explanations, and reported results are different kinds of evidence.
Separate facts from interpretation
Our decision analysis explores constraints, alternatives, and trade-offs. It is an educational interpretation of public information, not a reconstruction of every private conversation or a claim to know what a leader was thinking.
Practice questions, decision-journal prompts, and worked examples are original exercises. Examples may simplify a situation to make a particular reasoning skill easier to practice. A simulated result does not demonstrate that a player would outperform a real CEO.
Be clear about authorship and AI
Articles are published under The Chair. AI assists with research organization, drafting, and editing. The linked sources allow readers to inspect the evidence behind factual statements; AI assistance is not a source of authority or a substitute for those materials.
We do not attribute these guides to invented experts or claim an independent expert review that has not happened.
Make the commercial context visible
The guides, case briefs, and blank decision journal are free to read. Calls to action lead to a two-decision Tesla preview that needs no account or card. Full game cases require a paid membership. The companies and people discussed are not involved in or endorsing The Chair.
Dates and corrections
Articles show a publication date and, when revised, an updated date. Historical articles describe the time period named in the article; they are not current investment recommendations or live company assessments.
If you spot a factual error, broken source, or unclear attribution, email thechaircademy@gmail.com with the article link and the relevant source. We use corrections to improve the affected article and update its revision date when its substance changes.
Explore the writing
Browse the decision guides, read the business case briefs, or start with the free decision-journal template.